Comparative Analysis of Acceptability of Camel Milk among Rural and Urban Consumers in Kenya.East AfricAgricForestry J. 80(3) 157-163
Editors: 

ABSTRACT

The demand for information on food consumers’ perception and satisfaction by both the public and private sector is increasing. Perception and attitudes of rural and urban consumers influences acceptability of camel milk. Knowing this information is increasingly necessary for the popularization and development of camel milk marketing strategies. This study investigated the perceptions and satisfaction levels of the rural camel milk consumers in Isiolo and the urban consumers in Nairobi County. A questionnaire was administered to both categories of consumers using multistage sampling approach and data were analyzed using the Likert scale scoring technique. Results show that 66% of the urban consumers were dissatisfied with the packaging compared to 19.1% of the rural consumers. Urban consumers were more dissatisfied with pricing whereby 53.3% of the urban consumers indicated dissatisfaction compared to 6.4% of the rural based consumers. With respect to perceptions on the nutritive value of the milk, 73.1% and 91.5% of the urban and rural consumers respectively strongly agree that the camel milk is highly nutritious. Slightly higher proportion of the urban consumers believed that camel milk has therapeutic properties than the rural based consumers with percentage consumers in the urban and rural being 94.9% and 83% respectively. Both the urban and the rural consumers believed that camel milk can be able to treat stomach upsets, blood pressure, diabetes and stomach ulcers in that order of importance. In both areas over 97% of the consumers were highly satisfied with the taste of the milk. The implications of these findings are that to enhance the consumption of camel milk in urban areas, there is need to improve the quality of packaging material used by the nonformal outlets and the pricing be set in consideration of the prevailing market prices of cow milk.
Keywords: Camel milk, Consumer perceptions and attitudes